Why should you use Facebook Advertising? 2021 Explanation

Part 1

Topics in this Article(toc)

Introduction

This post is very important who want to earn in 6 digits. Do you know why? most businesses are using Facebook ads to promote their products and services, Because:

Businesses spent more than $9 million on Facebook advertisements because of the time their 1.32 billion daily active users spend on the network. As of the second quarter of 2021, there were 2.89 billion monthly active users.

Facebook is a Social Media Marketing that definitely brings the goal that you fixed for your business.

So let’s get deeper into this topic.

What is Facebook Advertising?

Facebook Advertising is Advertising your company or product on Facebook. This is very simple, right? But this needs to be done with experience for amazing results.

Facebook advertising functions on a pay-per-click (PPC) (also known as the cost-per-click (CPC) advertising model) in which you must pay the network each time a user clicks on an ad.

Facebook advertising assists businesses in increasing the exposure of their advertisements, increasing brand recognition, and measuring precisely defined KPIs and campaign goals, allowing them to design better, more optimized campaigns in the future.

This Facebook advertising tutorial will cover all you need to know about advertising on the network. It starts with why you should advertise on Facebook and progresses to why you need to optimize the post-ad click experience with a dedicated post-click landing page.

Why should you use Facebook advertising?

Facebook's monthly active users growing and the social network's capacity to target consumers based on a variety of criteria, conducting sponsored ads on Facebook appears to be an easy decision for most marketers.

This implies that your Facebook advertising is more likely to be seen by your target demographic. Furthermore, because Facebook collects so much user data (such as age, region, and interests), you can develop advertising and post-click landing pages that are exactly suited to them.

At the moment, almost 10 million companies regularly advertise on Facebook. Here are some of the reasons why you should think about using Facebook as a paid advertising channel for your company:

Awareness: People spend a significant amount of time on social media. Marketers may take advantage of this moment of time to get the appropriate advertising in front of the right individuals.

Increasing audience size: Facebook currently has 2.89 billion monthly active users, with 43.6% percent of them being women and  56.4% percent being males. Furthermore, Facebook's Demographic Insights let advertisers narrow down their target audience much more easily.

Targeting options: Facebook allows companies to target users based on geography, demographics, age, gender, hobbies, activity, and a variety of other factors.

Facebook's ad targeting capabilities

You may segment audiences for your Facebook advertising by utilizing the ad targeting options available on Facebook, which include the following factors.

• Demographics
• Interests
• Behaviors
• Connections
• Remarketing

Let's take a closer look at each of the four targeting criteria listed below.

Demographics

Demographics are included in Facebook's ad targeting choices.

Location: You can access one or more nations, postal codes, addresses, or market regions.

Age: Enter the maximum and lowest ages for the persons to whom you wish to show advertising.

Languages: The language you choose must be used in the region where you want your advertising to appear.

Gender: You may select to show advertising just to males or only to women.
Relationship: Target advertisements to persons who are single or in a relationship.

Education: Select your educational level, subject of study, schools, and undergraduate years.

Work: Choose from a variety of work titles, offices, types, and sectors.
Financially, you must choose between income and net value.

Ethnic Affinity: Segment viewers based on their ethnic affinity.
Choose from baby boomers, Generation X, and Millennials.

Financially: you will have to choose between income and net value.

Home: Target advertisements to consumers depending on their home type, homeownership, and household composition.

Parents: Forth Facebook, you may select among parents who have teenagers, toddlers, babies, and so on.

Life Events: Choose to display your advertisements to people who have updated particular life events, such as an anniversary, a new job, a recent move, a newly engaged couple, an impending birthday, and so on.

Politics: Select whether to show advertising to liberals or conservatives.

Interests

Business and Industry: Advertising, aviation, agriculture, banking, business, construction, design, economics, engineering, entrepreneurship, healthcare, higher education, management, marketing, nursing, internet, personal finance, real estate, retail, sales, science, and small business are all options.

Entertainment: Choices include games, live events, movies, music, reading, and television.

Family & Relationships: Select from the categories of family, fatherhood, motherhood, friendship, dating, marriage, weddings, and parenting.

Fitness & Wellness: Select among those who enjoy bodybuilding, dieting, gyms, meditation, nutrition, physical exercise, physical fitness, jogging, weight training, yoga, and Zumba.

Technology: Choose from computers and consumer electronics.

Food & Drink: Select among users who like alcoholic beverages, hot beverages, cooking, various cuisines, and eateries.

Hobbies and Activities: Is your target audience interested in arts and music, current events, home and garden, pets, politics and social concerns, travel, or vehicles?

Shopping & Fashion: Select from the following categories: beauty, clothes, fashion accessories, shopping, and toys.

Sports & Outdoors: Select from a variety of outdoor activities and sports.

Connections

This targeting option allows you to reach out to people who have a relationship with your company page, app, or event. The filter allows you to choose people who do a certain action on your website or post-click landing page and also fall into one of the other targeting categories you've chosen:

• People who are interested in your page.

• People who like your page

• People who like your page should be excluded.

• Individuals that utilized your app.

• Friends of those who have used your app.

• People who utilised your app should be excluded.

• People who are attending your event.

• Friends of those attending your event.

• People who are attending your event should be excluded.

Remarketing

When using Facebook advertising for remarketing campaigns, you may target the following people:

• Individuals that viewed your website.
• Email Marketing to reach out to your email customers
• Phone number listings that are unique to you.
• Lists of Facebook user IDs that are unique to you.

Facebook allows you to segment your audience lists using different targeting choices and collect data on your target audience, allowing you to build advertisements that are likely to spark the target audience's interest and result in an ad click.

We've previously covered why utilizing Facebook ads is a suitable choice for your paid marketing efforts; Next Part of the Article will be in 2 days, in that I going to tell about different types of Facebook Advertising.

Comment me down if you think this post is useful. Thank you.