Why should you use Facebook Advertising? Types of Ads [2021 Explanation]

Why should you use Facebook Advertising? 

Types of Ads [2021 Explanation]

Topics in this Article(toc)

Introduction

Hi, guys after a long time I get time to interact with you. This is a continuation of Facebook ads part 1. So if you don’t read them you will miss most of the important things. So by just stop reading this and just go through older posts. 

Freelancers, Digital Marketers will know how important is Facebook Ads. Do you know why? 

⅓ of the world is using Facebook. If you see an advertisement on television you will be attracted to the object, likewise, if you choose your target customer you may get sales.

So let’s get into the topic deeper…

Facebook Ad Types

Since the introduction of Facebook Flyers, the company's commercial platform has gone a long way. The network has evolved, offering marketers the option of targeting new audiences as well as remarketing to existing site visitors via different Facebook ad kinds.

This chapter will guide you through all of the various Facebook ad types, assisting you in determining which ad type to employ to meet the conversion objective of your ad campaign.

Page posts boosted

When you post something on Facebook, you have the option of increasing the post's reach by using a boosted post. When you want to boost the post, you can choose the target audience to whom you want the post to be shown as well as your chosen bidding method.

Boosted page postings appear to be regular posts, with the exception of sponsored remarks at the top of the ad.

Desktop news feed, a mobile news feed, Audience Network, and Instagram are all approved ad placements for boosted content.

The ad specifications for boosted page postings are as follows:

• Image size 1200 x 628 is suggested.
• There is no limit to the amount of ad copy text that may be used.
• The headline is limited to 25 characters.
• 30 characters are allotted for the link description.

Link Ads

When you think of a normal Facebook advertisement, you're actually thinking of link-click advertisements.

Link click advertisements allow you to promote various offerings while also directing users to your post-click landing sites. You may use Facebook link click advertising in conjunction with numerous ad placements to send the same ad to your target demographic across different locations.

Advertisements for link clicks can be put in the right column, a desktop news feed, a mobile news feed, and Instagram.

The following are the ad specifications for Link Click Ads:

• Image size 1200 x 628 is suggested.
• 90 characters are given for ad copy content.
• The headline is limited to 25 characters.
• 30 characters are given for the link description.

Lead Ad

Lead advertising Facebook lead ads allow you to gather leads directly from the ad. Lead advertisements resemble Facebook ads in appearance, but instead of directing the user to a specific destination, they see a form that is already pre-filled with the information they've submitted in the network:

Lead advertisements can be used for three things:

Gather email sign-ups: Leads may be used to acquire subscribers for your email newsletter. Email and gender are two of the most often asked user details in this category.

Manage inquiry forms: Use lead advertisements to inquire consumers about their interests, and then follow up with them to give the necessary information and close the transaction.

Provide discounts or promotions: Lead advertisements may also be used to provide users with unique offers and promotions.

While it may appear that using leads to collect leads is a no-brainer, there is six compelling Landing page strategy to increase your sales. So try them to get instant results, rather than going directly to lead generation. There are best landing page builder is best nowadays.

Lead ad specifications include the following:

• Image size 1200 x 628 is suggested.
• 90 characters are given for ad copy content.
• The ad title should be no more than 25 characters long.
• 30 characters are given for the link description.
• It is necessary to provide a privacy policy and website URL connections.

Messenger Ad

Messenger advertisements Facebook messenger ads are used to deliver 2 billion messages between individuals and companies each month, making the ads an advertising opportunity you should not pass up.

Messenger advertisements are powered by Facebook bots, which may offer news and commercial material – but, the user must initiate the contact, and ad content must be delivered within 24 hours.

In addition to advertising items, Facebook messenger bots may be used to execute basic customer care tasks, making it easier to engage with consumers.

Video Ad

Facebook's video advertisements are similar to link click advertising in that the user is sent to a dedicated post-click landing page after clicking on the ad. The only difference between link click advertising and video ads is that the latter includes a video rather than an image.

With the assistance of motion and movement, video advertisements can bring personality to your business, make it more relevant, and stand out above other advertising.

The following are the ad specifications for video ads:

• 90 characters are given for ad copy.
• Aspect ratios ranging from 16:9 to 9:16 were supported.
• The maximum file size is 4 GB.

Looping is possible indefinitely.

Although movies can be as lengthy as 120 minutes in duration, the majority of best-performing video advertisements contain 15-30 second films.

Multi-product (carousel ads)

The carousel ad style lets you display up to ten pictures or videos, headlines, links, and call to action buttons in a single ad unit.

Carousel advertisements are ideal for eCommerce businesses who want to highlight numerous goods from their store in a single ad. They can also be used by marketers who wish to advertise numerous offerings to observe which one gets the most attention from the audience.

Carousel advertisements are presently accessible for the desktop news feed, a mobile news feed, right column, Audience Network, and Instagram.

Carousel advertisements, when done correctly, may assist you in the following ways:

Reduce your cost-per-acquisition by 30 to 50%.
Reduce your cost-per-click by 20%-30%.

Carousel ad specifications include:

• Image sizes 1080 x 1080 or 600 x 600 are suggested.
• 90 characters are given for ad copy.
• The headline is limited to 25 characters.
• 30 characters are allotted for the link description.

Canva Ad

Canvas was announced by Facebook as a 'full-screen ad experience designed for bringing brands and goods to life on mobile.' Canvas lets you close the gap between your offer and the buyer by immediately displaying mobile-optimized advertisements that are meant to catch your audience's full attention.

Canvas advertisements, which combine videos, images, GIFs, and call-to-action buttons, provide what some term a "microsite-like experience," allowing consumers to click, browse, swipe, and touch to connect with companies directly on the Facebook platform.

Canvas ad specifications include:

• Image size 1200 x 628 is suggested.
• 90 characters are allotted for ad copy content.
• The headline has 45 characters.

Collection Ad

Facebook collection advertisements make it simpler for mobile users to discover, explore, and purchase items and services. Collections advertisements employ the Canvas format to provide consumers with a full-screen experience that encourages engagement and piques their curiosity in clicking and finally purchasing.

The following are the ad specifications for collecting ads:

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• The picture cannot include more than 20% text.
• The headline is limited to 25 characters.

Dynamic Ads

Dynamic product advertisements are basically remarketing display advertising in that they target visitors with a precisely timed ad based on their previous actions and inactions on your website, post-click landing page, or app.

All you need to do to start presenting dynamic product advertising is upload your product catalog and set up your campaign once, and it will then function for you for as long as you wish. Dynamic advertisements target the relevant individuals for each product and take advantage of the current price and other product information.

You can do the following with dynamic product ads:

• Reach out to additional customers: Show them items that are designed particularly for them, their interests, and whether or not they have visited your website, post-click landing page, or app.
• Close the Deal: Retarget visitors to remind them of the goods they viewed but did not purchase.
• Contact people across devices: Allow visitors to reconnect with you on desktop or mobile, regardless of how they first connected with your products.

The following are the ad specifications for Dynamic Product Ads:

• Image sizes 1200 x 628 or 600 x 600 are suggested.
• 90 characters are given for ad copy content.
• The headline is limited to 25 characters.
• 30 characters are given for the link description.

Mobile app installation AD

Facebook mobile app install advertisements link you with people who are more likely to download your app. Mobile app install advertisements can be displayed on Facebook, Instagram, and the Audience Network.

The following are the ad specifications for mobile app install ads:

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• 90 characters are given for ad copy content.
• More than 20% of the text cannot be included in the picture.

Local Awareness Ads

Location awareness advertisements are a wonderful method to gain local attention and work best with Facebook's location-based targeting.

When they are near one of your company locations, the advertising lets you reach them with appropriately targeted adverts. You may utilize location awareness advertising to entice people to 'Call Now' or 'Get Directions' to the nearby store, resulting in increased sales for your company.

For location awareness advertisements, the following call to action buttons are available:

Get directions: The call to action is intended to assist visitors to find your store from their mobile device; it's excellent for increasing foot traffic through the door.

Call now: With a simple press, users may call you.

Send a message: The button allows consumers to send private messages immediately from the ad, which is ideal for lead generation.

The following are the ad specifications for location awareness ads:

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• Ad text is limited to 90 characters.
• The headline is limited to 25 characters.
• 30 characters for the description of the news feed.

Event Ad

Do you have a big event coming up that you need to get people excited about? Then event advertisements are what you require. Facebook event advertisements are intended to increase the number of people who attend your events.

Remember to tailor the event advertising to the appropriate place to ensure that you reach the individuals you want to reach.

The event ad specifications are as follows:

• The recommended picture size is 1920 x 1080.
• The image ratio is 1:9:1.
• 90 characters are given for ad copy content.
• The headline is limited to 25 characters.
• 30 characters are given for the link description.

Offer Ad

Offer claim advertisements allow you to give unique offers such as discounts to entice consumers to buy your product.

Offer advertisements allow you to contact new people, increase sales, and send automatic reminders to individuals who have expressed interest in the offer so they can take advantage of it before it expires.

The following are the ad specifications for offer ads:

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• For the offer title, use a maximum of 25 characters.
• 90 characters are given for ad copy content.

Conclusion

I hope you get a lot of information. I know this is a long article, from this article we are ending our Facebook ads series but don’t forget related to this will be posted frequently. Use the knowledge wisely and share this article with your friends who are learning about Facebook ads, may this help them a little bit.

If you think this article is useful and helpful leave a comment. If your a Facebook marketer already drop our mistake what I missed to say.